Club Pilates
IN-HOUSE ART DIRECTION
As Art Director for the largest Pilates franchise, I lead creative direction for 1,300+ studios worldwide, shaping campaigns across print, digital, web, and social. I direct brand photoshoots from concept through post-production, develop assets for global and local marketing, and maintain a creative library to ensure on-brand, high-impact materials are delivered.
Photoshoot Direction & Execution
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Photo Editing
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Model Styling & Casting
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Multi-Channel Campaign Design
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Photoshoot Direction & Execution . Photo Editing . Model Styling & Casting . Multi-Channel Campaign Design .
Pilates Fest Campaign
This campaign was designed to take Club Pilates into the community, showcasing movement beyond the studio while encouraging local studios to host classes and events outdoors. Shot in a park setting, the imagery balances dynamic, engaging poses with a warm, welcoming tone, highlighting connection, accessibility, and the versatility of Pilates for everybody, anywhere.
Q2 Spring Campaign
The Q2 2026 photoshoot captured evergreen imagery reflecting Club Pilates’ inclusive, welcoming, and approachable experience. I led the production from concept through execution, developing moodboards and shot lists, directing crew, lighting, and talent, and overseeing post-production. Featuring 20 models across multiple class types, the resulting visuals highlight community, movement, and the brand’s elevated and welcoming atmosphere.
Circuit Campaign
This photoshoot was designed to capture the energy and intensity of Club Pilates’ newest class format, Circuit. Built around three progressive rounds with cardio bursts, the workout delivers a full-body blend of strength, mobility, and endurance. From mood board development to on-set direction and post-production, the creative approach focused on translating that intensity visually using darker, moodier lighting and editing to emphasize power, movement, and the fast-paced rhythm of the class.
