Club Pilates’ first-ever Circuit class marked the brand’s most significant class launch in years—designed to broaden its audience and attract members seeking a more advanced, elevated workout. I supported the creative direction by helping establish the visual tone through moodboards and concept development, ensuring the campaign aligned with this next chapter of the brand. I helped shape the photography style ahead of the shoot by collaborating on shot lists, styling, and editing direction. I then designed both teaser assets and official launch materials, including print collateral, social graphics, and segmented email campaigns. The result was a bold, minimal, and empowering visual campaign that positioned Circuit as a dynamic new offering for both current members and new prospects.